Access Softek Survey: Nearly Half of Consumers Would Consider Investing with Bank or Credit Union if Offered Integrated Investment Accounts
Summary
“Offering integrated investment accounts presents possibly one of the biggest growth opportunities for community banks and credit unions today. When respondents were asked if they would leave their current bank or credit union for another one that offered integrated investment accounts, 42% said they would consider it. Financial institutions that do not offer integrated investment accounts must take note, as they risk losing close to half of their members if they do not keep up with this demand. “When community institutions combine the same digital services with their higher service levels, they will turn the tide competitively and become a threat to the large banks that have so long been a threat to them.” Access Softek surveyed more than 500 consumers with investment accounts through Google Surveys between July 22, 2020 and July 26, 2020. Since 2004, Access Softek has delivered industry firsts to over 400 bank and credit union customers from its Berkeley, California headquarters.
Funding
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