Consumers Say Social Media Is Helping Cope with Social Distancing, New BIGtoken Research Shows

▤ Summary

BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their social media use. BIGtoken provides an excellent platform for conducting highly accurate primary research across a fast-growing, 100% opted-in audience exceeding 16.7 million consumers. The survey was deployed via the BIGtoken mobile app in the first week of April and August, and responses were aggregated and released 24 hours later. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences.

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