202015 Sep
What Shifts in Product Demand Mean for SEO
Type
General News
Companies
Source
Google
Summary

[Alt text: Google Trends chart for the keyword “roller skates”, which shows relatively steady numbers until a sharp increase in March 2020] 2. [Alt text: Google Trends chart for the keyword “engagement rings”, which sees relatively steady numbers until a sharp decrease in March 2020.] It is critically important to address these pain points with on-site messaging during a sudden uptick in order volume for two reasons: • You are likely unprepared for a massive influx of customer service calls. Again, your messaging doesn’t have to be doom and gloom, but make sure it fits: “Look good for backyard hangouts, virtual happy hours, and Sunday drives!” is much more appropriate, and positions your product as relevant even in an upside-down world. [Alt text: A screenshot of Anna Sheffield’s virtual appointment information, detailing how users can set up a consultation with a stylist.]

Classifications
  • Sales and Marketing
  • Lead Management Software
  • Online Marketing
  • Search and Information retrieval
  • Web and Content Management
  • Neural Networks