The problem with statistics in marketing (and how to source responsibly)

▤ Summary

A Google search of that statistic brings up plenty of trustworthy sources, including Neil Patel, Content Marketing Institute, WordStream and HubSpot, among others. This myth has guided teaching curriculums, encouraged students to focus on specific study methods and basically put people into arbitrary boxes. I can’t answer these questions, but I also can’t in good faith tell someone that a whiteboard animation will generate 2 times more sales than another type of video or content format. If you find yourself falling into a sourcing rabbit hole, it might be more worth your time to let it go and use your creative writing skills to produce convincing copy instead of leaning on a statistic. Depending on the resources at your disposal, your reach, the engagement of your audience and a number of other factors, your original research could be big projects or small surveys.

▦ Linked Companies

Litmus

$10M to $25M