Experience Management Leader Medallia Acquires Behavioral Consumer Intelligence & Benchmarking Leader, Sense360
Summary
Sense360 provides always-on, consumer and competitive intelligence from buyer and non-buyer segments and answers pressing questions such as what is driving traffic, what are the growth opportunities in a specific market and which competitors are gaining share and why. By combining 5 billion consumer signals from business visits, transactions and feedback, Sense360 delivers comprehensive, real-time intelligence and industry-relevant benchmarks to help brands understand where, how, and why buyers and non-buyers spend their time and money. "We are thrilled to join forces with Medallia as the combination of our extensive consumer intelligence paired with the leading customer experience platform and signals breadth is a game changer,” said Eli Portnoy Founder and CEO of Sense360. Carls Jr., Del Taco, Hersheys, Inspire Brands, Jack In The Box, Whataburger amongst others all rely on Sense360 to get a complete view of their customer so they can make fast, revenue generating growth decisions. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment.
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