DALLAS--(BUSINESS WIRE)--rewardStyle, the world’s largest monetization platform for premium lifestyle influencers and parent company of the influencer-powered shopping app LIKEtoKNOW.it, today announced the expansion of its executive leadership team with the addition of Catherine “Kit” Ulrich as General Manager of LIKEtoKNOW.it (LTK). On the decision to hire Ulrich, rewardStyle Co-founder and President Amber Venz Box said, “ As the LIKEtoKNOW.it shopping app has quickly become the dominant source of influencer-driven sales for our retail partners, finding a world-class leader to lead LTK has been a top priority. Before that, Ulrich was the first Chief Product Officer at WeightWatchers (NYSE: WW), where she led global digital and retail innovation and experiences across all countries and revenue streams. I love that LTK is a multi-sided marketplace solving real problems for consumers, influencers and brands -- and more than ever, we need independent businesses that create opportunities for everyone. Today, tens of thousands of global influencers leverage rewardStyles turn-key ecosystem of innovative technologies, strategic consultancy, and its social monetization and distribution platform, LIKEtoKNOW.it.
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