Yale Welcomes a Brand-New Day With a Refreshed Brand Identity
Summary
NEW HAVEN, Conn.--(BUSINESS WIRE)--Being a household name in many countries worldwide, and with the world constantly shifting and changing to suit the digital lifestyle of many, Yale has released a rebrand just in time for the company’s 180th anniversary. Staying relevant in a time of rapid industry change, Yale has benefitted from its 180 years of heritage in developing security solutions for residential and commercial properties. “Maintaining customer confidence through consistent, thoughtful innovation has been the secret of our success, and our new identity reflects that legacy of trust,” said Jason Williams, President of the Smart Residential Group U.S., ASSA ABLOY. A family business started in America, Linus Yale Jr. was experimenting with a lock based on a mechanism first employed by the ancient Egyptians over 4,000 years ago. Today, Yale protects millions of homes and businesses worldwide and is the brand behind mechanical and smart locks of every design and function in over 125 countries.