13 Pinterest FAQs: Unlocking the power of the pin
Summary
At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. Right now Brafton social is getting very interested in how one can effectively generate a proportionately high volume of click throughs via well-designed and thoughtfully planned evergreen pins. A post with a really long lifespan is akin to passive income – you already did all the work and now it’s humming along in the background, generating some results. For the numbers below I used this Green Umbrella source for FB, LI, Twitter and Instagram, and this article for data on the lifespan of a pin. Since COVID-19 came into our collective lives, Sam has been doing exactly zero work to promote the blog but her traffic has remained fairly steady.
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