How to Choose Google My Business Categories (With Cool Tools!)

▤ Summary

Google doesn’t automatically reveal all the categories a business is using and so this little tool saves so much time, and a lot of fiddling around with HTML to access that data. You’ve now got all the data you need to make a selection, based on the categories that are applicable to your popular search phrases and that are being used (or overlooked) by your top market competitors. For example, if you’re marketing a pizza place, you obviously shouldn’t add hair salon as a category, or it can totally confuse Google, your customers, and even harm your rankings. Sterling Sky founder, Joy Hawkins, recently highlighted a case in which a business owner went about requesting a new category from Google the right way, with abundant evidence of why a new option should be added. For example, your physical location might put you just outside the map radius Google appears to be drawing for that search phrase, or your competitors may be discouragingly strong or dense on the ground.

▦ Linked Companies

Moz, Inc.

$10M to $25M