COVID-19 ecommerce, whats next for the UK?
Summary
In Europe and the UK, as in many other places, ecommerce received a dramatic boost in trade, resulting from the closure of all non-essential stores. 52% of customers won’t go back to in-store grocery shopping Even supermarkets, which stayed open during lockdown, felt an ecommerce impact. Data gathered by Nielsen showed that the four week period ending 16th May contained a 103% year-on-year growth in UK supermarket ecommerce revenue, reaching £1.2 billion. Surveying by Kantar found 60% of French, British, and German shoppers do not plan to return to their previous levels of brick-and-mortar commerce after the outbreak. 40% of customers find brick-and-mortar shopping less enjoyable than pre-lockdown The reality of physical commercial life in 2020 may dampen the desire to return to the high street.