Primis Expands Partnership with White Ops in Fight Against Fraud to Create a Clean and Trusted Video Supply Chain
Summary
By leveraging White Ops’ detection technology, Primis brand safety experts are able to identify the causes and sources of IVT and work with publishing partners to resolve these issues. Primis will use the insights from White Ops Advertising Integrity to deliver authentic traffic to their demand partners, increasing confidence and ensuring a safe environment for brands. The technology uses a multilayered detection methodology to spot and stop sophisticated bots, incorporating technical evidence, continuous adaptation, machine learning and the Satori Threat Intelligence and Research Team. White Ops protects enterprises across the globe – including the largest internet platforms – from sophisticated bots by verifying the humanity of more than ten trillion digital interactions every week. The strength and scale of White Ops’ Bot Mitigation Platform to protect enterprises across the domains of cybersecurity, digital advertising, and marketing led them to receive an investment from Goldman Sachs Merchant Banking Division and ClearSky Security to support the company’s next phase of growth.