IRI Appoints Consumer Analytics Veteran Jeremy Allen as President, Market and Shopper Intelligence
Summary
CHICAGO--(BUSINESS WIRE)--IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, today announced that it has appointed Jeremy Allen as president of Market and Shopper Intelligence (MSI), effective Sept. 1, 2020. “His significant executive experience managing people and developing consumer-focused, analytics-driven capabilities that enable growth for CPG companies will prove invaluable as businesses continue to rely on IRI to help them adapt to rapidly shifting consumer shopping habits.” “I am very excited to be joining IRI, a proven leader in delivering solutions that help clients understand their customer base and capitalize on market opportunities,” stated Allen. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Data Plus Math, Experian, GfK, Gigwalk, Google, Ipsos, Mastercard Advisors, MaxPoint, Omnicom, Oracle, Pinterest, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision, Viant, Yieldbot and others. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.