Banzai Buys High Attendance
Summary
Banzai, a Seattle, Washington-based provider of a SaaS platform for event marketing, acquired High Attendance, a provider of virtual and hybrid event management software for the enterprise. Banzai plans to integrate its flagship marketing automation platform Banzai Reach with High Attendance’s virtual and hybrid event management platform to give Banzai customers – including Adobe, Chef Software, Dell, Pure Storage, and other large enterprises throughout all industries – an experience for growing and engaging their audiences. Justice will stay on in a new role as Vice President of Engineering at Banzai. In total, High Attendance adds 10 team members to Banzai’s headcount of more than 80 employees. Banzai is an enterprise SaaS provider of Marketing Automation solutions for webinars and events used by over 100 companies like Adobe, Dell Technologies, Nextiva, and Pure Storage.
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