Barn2Door raises $6M as demand rises for its software used by farmers to sell food online
Summary
Barn2Door serves thousands of farmers across the U.S., helping them sell food directly to consumers with e-commerce software that manages sales, inventory, logistics, and more. “Barn2Door was enjoying strong growth prior to the pandemic as farmers were looking to move to direct-to-market to capture more margin and own the customer relationship,” said CEO Janelle Maiocco. And Portland, Ore.-based farm-to-doorstep delivery service Milk Run — which just launched in Seattle — said demand increased by 12 times since the outset of the pandemic. Farmstr had a much larger scope: aggregating products, acquiring and marketing to customers, and managing and fulfilling food orders. Barn2Door takes a narrower approach, focusing exclusively on making software that helps farmers connect with and sell to customers.