The importance of user experience
Summary
According to a 2009 US market research report, companies that provide a good user experience compared to companies in the same category will: • None Have a higher rate of 14.4% of customers who are willing to buy the next time • None Have a lower rate of 15.8% of customers who are willing to buy from their competitor The speed factor in the user experience greatly affects the purchase decision. According to statistics from Amazon, just one of their websites has a speed of 1 second slower than normal will cost them 1.6 billion dollars per year. Another example, Microsoft’s Bing search engine, which claims a 2-second delay in page load speed can result in a loss of 4.3% in revenue per visitor. In the opposite direction, the investment to have good UX brings very positive signals in terms of revenue. Numerous studies have found a pretty clear correlation between investing in UX and saving other types of costs for businesses.
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