Mobile-Games Company Scopely Raised Additional $100 Million for Acquisitions, Investments
Summary
Walter Driver, CEO and co-founder of Scopely, doesn’t describe his company as a mobile games publisher. Driver says Scopely has lured Hollywood luminaries as investors because its apps generate a far higher level of engagement — and per-user revenue flow — than traditional movies or TV shows. Again, Driver argued, Hollywood by contrast doesn’t really have a broad range of retail pricing options for fans who want a super-premium, personalized experience with an entertainment franchise. The company has teamed with Warner Bros. for “Harry Potter: Hogwarts Mystery” game, which had 3 million pre-registrations and debuted this April as the No. Other Jam City titles based on entertainment franchises include games for “Family Guy,” Marvel Avengers and Matt Groening’s “Futurama.”