Invoca Bolsters Executive Team with SaaS Veterans as new CMO and SVP of Customer Success
Summary
McPherson joins Invoca after serving as Senior Vice President of Marketing at Movable Ink, where she repositioned the company, introduced new product lines, and helped develop an extensive partner ecosystem. Previously, she served as Vice President of Marketing at Hootsuite, where she helped lead the company from the early stages to become a globally recognized category leader with nearly $100 million in revenue. "Dee Anna and Jennifer have strong track records in driving growth at leading enterprise software companies, and were fortunate to welcome them to the executive team," said Gregg Johnson, CEO of Invoca. "The pandemic has brought the digital experience and the importance of understanding changing consumer needs into full view for marketers, especially for high-stakes purchases. Invoca is uniquely positioned to help brands uncover a whole new category of customer insights from conversations.
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