New Privitar Survey Reveals Business Opportunity to Build Consumer Loyalty Through Data Privacy
Summary
Although consumers remain concerned about sharing personal data with companies, the results highlight an opportunity for businesses to take a leadership role and build brand loyalty by protecting their customers. In the midst of the growing pandemic, COVID-19 tracking, tracing, containment and research depends on citizens opting in to share their personal data. As markets grow increasingly competitive in a fluctuating economy, it’s critical for businesses to keep customer loyalty high – and as such, be more open and transparent with how they’re using personal data. “The global COVID-19 pandemic has underscored the importance of the trust relationship companies and governments need to build with consumers in an increasingly digital world,” said Jason du Preez, CEO and co-founder of Privitar. “The results of the survey affirm the growing need for brands to focus on building and maintaining this trust, starting first and foremost with protecting customer data.
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