Nielsen and Aperity Collaborate to Enhance Open Data Landscape for Beverage Supply Chain Participants
Summary
NEW YORK & LOUISVILLE, Ky.--(BUSINESS WIRE)--Nielsen (NYSE: NLSN) Global Connect and Aperity, Inc., an innovative provider of data management and analytic solutions for supply chain partners, announced today that Aperity has joined the Nielsen Connect Partner Network, the largest open ecosystem of technology-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. In the initial phase of the partnership, Aperity’s Beverage Data Exchange will leverage Nielsen TDLinx, the industry standard for tracking and coding retail locations, to provide consistent master data on accounts for the beverage alcohol industry, including standardizing trade channel, sub-channel and chain, as well as providing best-in-class address cleansing to guarantee the most accurate and up-to-date market landscape. Aperity will instantly match records to those of Nielsen TDLinx, which will greatly shorten the time to analysis in the ever-changing account universe. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. By leveraging AI and machine learning, our products allow you to better integrate and build actionable insights quickly and accurately so you can spend less on data prep, harmonization and cleansing and more time on analytics and results.
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