Coldwell Banker Residential Brokerage Expanding Smart Phone Technology with Launch of QR Codes
Summary
“QR codes have been around for years in Japan and Europe as a way to link consumers to websites, videos, images and other advertising channels, but the technology is really just starting to catch on in this country,” said Anne Johnson, vice president of marketing for Coldwell Banker Residential Brokerage.“With so many of us relying on our smart phones these days, we fully expect that QR codes will quickly becoming an indispensible tool for home shoppers here in the Bay Area.” Johnson said Coldwell Banker Residential Brokerage decided to introduce the QR codes in the Bay Area first because of the region’s tech-savvy population and the popularity of the iPhone, BlackBerry, Droid and other smart phones.### San Ramon, CA, June 05, 2010 --( PR.com )-- Coldwell Banker Residential Brokerage, the leading provider of real estate services in the Bay Area, announced today that it is expanding its smart phone technology services by becoming the first local real estate brokerage to deploy quick response or QR codes in its marketing and advertising.QR codes, also known as “tags,” are part of an emerging technology that allows consumers to point their smart phone cameras at newspaper advertisements, magazines, home flyers, and even for-sale signs on front lawns, to link to Web sites with more information on properties.The graphic images are two-dimensional bar codes as small as a postage stamp that enable printed ads to become interactive.QR code-reader applications can be downloaded free or inexpensively from the Web or from Apple’s app store for iPhone users.“QR codes have been around for years in Japan and Europe as a way to link consumers to websites, videos, images and other advertising channels, but the technology is really just starting to catch on in this country,” said Anne Johnson, vice president of marketing for Coldwell Banker Residential Brokerage.“This technology has great potential in the real estate industry as a way to give home buyers the information they need, the instant they want it no matter where they are,” she said.“With so many of us relying on our smart phones these days, we fully expect that QR codes will quickly becoming an indispensible tool for home shoppers here in the Bay Area.”Johnson said Coldwell Banker Residential Brokerage decided to introduce the QR codes in the Bay Area first because of the region’s tech-savvy population and the popularity of the iPhone, BlackBerry, Droid and other smart phones.