Ecommerce, Gaming and Video Streaming Platforms Lead the Pack in Brand Trust, While Social Is Less Trusted
Summary
At the same time, trust in digital platforms is declining, according to a new study by the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications. “In crisis, trust can make it or break it for brands,” says Esteban Ribero, Performics SVP of Planning and Insights. “Over time, the Intent Lab has identified factors that make consumers trust or distrust brands, like protection of personal information, familiarity, adequacy of privacy practices, utility, quality of services or products, honesty, customer service and prevalence of misinformation.” Control and transparency are key to boosting consumer trust in digital experiences, and respondents want the government to take action. As consumer reliance on these platforms increases, trust is the most critical factor in maintaining and growing this level of adoption. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels.