MadNetwork Outlines Mission to Solve the Billion Dollar Data Dilemmas of Modern Media
Summary
SAN FRANCISCO--(BUSINESS WIRE)--MadNetwork, a custom blockchain purpose-built for enterprise applications with early adoption in the advertising technology space, today announced additions and revisions to its product roadmap with renewed focus on the rapidly evolving digital media landscape. The network is releasing a new whitepaper and a revised token economic model, and announced plans to port over from Ethereum to a proprietary Proof of Stake (PoS) sidechain built by the company. The network quickly rolled out related developer tools through MadHive, its sister organization, and forged a partnership with AdLedger, a nonprofit consortium working to build open technical standards for the application of blockchain and cryptography to media and advertising. Consequently, MadNetwork plans to release a highly scalable sidechain to Ethereum, designed to authenticate and manage the identity of organizations, people, or assets in the digital world. What we needed was a cryptographically verifiable map that could expire stale records automatically, was capable of sharding so that it could grow smoothly with system utilization, was inexpensive to write data into, and had mechanisms through which tokens could be abstracted for enterprise partners.