Outbrains New Mobile App Install Advertising Experience Drives 90% Lift in Conversions
Summary
Performance at scale has long been a challenge for marketers looking for alternatives to the walled gardens, particularly given the potential audience and premium environments of the open web. It joins Outbrain’s Performance Smartad solutions suite: Outbrain’s native advertising formats powered by proprietary targeting using Outbrain’s interest graph data. This new format is part of Outbrain’s initiative to offer new and innovative ad experiences across our premium publisher network, driven by the evolving needs of our advertisers through 2020 and beyond.” This latest release demonstrates Outbrain’s commitment to innovation with ad products, targeting, and optimization tools that address the needs of marketers looking to diversify their media mix beyond social media and user-generated content sites, like the walled gardens, where concerns around hate speech and conspiracy-mongering have been raised. “We have always been committed to a free and open web and will continue our efforts to support publishers and advertisers who turn toward that channel to maintain a healthy and prolific revenue stream outside of the technology giants of Google and Facebook,” says Galai. A third of the world’s Internet-connected population explore and discover information through our feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations.
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