Viola FinTech Adds $5 Million to EasyKnock’s Series B, Enabling Consumers Access to $6 Trillion in Trapped Equity
Summary
“One of the greatest promises of PropTech is that it enables not only digital transformation of the real estate transaction but more importantly liquidity in a very illiquid sector,” said Tomer Michaeli, General Partner, Viola FinTech. “EasyKnock provides exactly these two benefits, enabling cash strapped consumers to unlock the cash from their most valuable asset - their home, thus providing them an essential financial flexibility, which is critical especially in this time of unprecedented uncertainty.” “Viola’s investment is further testament that traditional real estate and homeownership is in the midst of a dramatic transformation,” said Jarred Kessler, CEO of EasyKnock. Grounded in a deep understanding of the housing market, EasyKnock advisors work with consumers to provide fast, reliable and supportive service through the entire home selling and leasing process. Founded in 2016, EasyKnock is the United States first technology-enabled residential sale-leaseback company that brought American homeowners Sell and Stay and MoveAbility. Headquartered in New York City and Charlotte, North Carolina, EasyKnock currently provides its innovative financial products to homeowners across 50 states.