Digital Planner The Nudge Raises $2M Seed Round
Summary
Users receive a text message of, for example, planned out weekend activities like floating the Russian River or hiking in the Bay Area. “We sort of realized early on that what we do for people is not specific to city lifestyles, but the format of a planner friend who makes your life easier applies to a lot of things,” John Peterson said. The company also raised a $500,000 pre-seed round from NextView Ventures last year, bringing its total funding to $2.5 million. Lightspeed Venture Partners joined The Nudge for the seed round after the company was connected to the firm through All Raise. While the city versions of the subscription service are free, the specialized verticals are paid, with proceeds from The Ally Nudge going to the National Association for the Advancement of Colored People.