CaliberMind Raises $2.0M to Boost B2B Buyer Journey Intelligence
Summary
“This technology gives marketers the opportunity to move away from being viewed as a cost center and allows them to prove the value they bring to a business. A solution that can help marketers see across their technical stack and speak to how their investments are performing is a board member’s dream come true,” said Dan Frawley, Managing Director of Falmouth Ventures. CaliberMind empowers B2B marketers to optimize pipeline and revenue growth by elevating the insights they need, leading to better outcomes and less waste. When your primary function is to drive awareness and increase pipeline, this data disconnect can be devastating for leadership teams,” said Eric Westerkamp, CEO of CaliberMind. “CaliberMind is the first vendor we’ve interacted with that claims they can integrate and normalize any data source and actually delivers.” CaliberMind will primarily use funding to invest in product development and scale go-to-market functions.
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