[Funding alert] Trell raises $11.4M in Series A from KTB Network, Samsung Ventures, others
Summary
Trell was launched in August 2017 by IIT Bombay Alumni Arun Lodhi, Prashant Sachan, Pulkit Agrawal, and NITIE Alumnus Bimal Kartheek Rebba. It is a mobile application, where users come together to share three-minute vertical videos around their interests and passions in the categories like beauty, recipes, fashion, personal care, technology and gadgets, movies and TV reviews, and many more and connect with like-minded individuals in their native languages. Trell monetises through social commerce where the interest-based/passion-based community of content creators (KOL’s) enable users to make well informed and suitable purchase decisions for better lifestyle choices. Since the ban on Chinese apps, Trell claims to have witnessed 500 percent growth with more than 15 million creators on its platform receiving more than five billion monthly views and has been rapidly growing since then. The new round of investment will be used by the company to further expand and grow the fostering community, to enhance the platforms personalisation and recommendation engine with advanced machine learning algorithms and AI, and add new features that will excite the users experience.