Digital Signage Is Taking On New Importance During the COVID-19 Pandemic | MarketScale

▤ Summary

Those solutions can go far beyond simply putting up a monitor and showing a static message, Baker said, pointing out a place like a hotel check-in desk, where you want to both provide hospitality but keep a safe distance between guest and desk clerk. “One real nice solution that LG has now is our transparent OLED display,” Baker said. Put their information on a screen that’s see-through, and you can see the person on the other side and interact with them that way. So, you’re kind of getting a shield and display in one and not only protecting yourself but heightening your customers’ experience.” While digital signage is critical during the pandemic, it’s also a strong long-term investment for either improving the look and function of a retail outlet or serving a different purpose in the office. “If you did go ahead and implement a bunch of digital communications for this purpose, you’re going to wind up using this stuff for all sorts of other things, whether it’s tracking key performance indicators of your business, acknowledging real-time successes and wins, or having virtual huddles and letting people know what’s going on in the businesses,” Marshall said.

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