Council Post: Deliver Us From Mega Apps: How Online Ordering And Delivery Software Can Help The Restaurant Industry
Summary
Its been a rapidly growing source of business for the restaurant industry since 1994, when Pizza Hut began offering online purchases. This article will discuss how businesses can potentially save money by investing in their own online ordering and delivery applications and what software solutions can be leveraged to ensure future growth and success. While it may sound counterintuitive, bringing everything in-house instead of going with one of the major delivery companies may actually help reduce overhead, improve customer loyalty and protect bottom lines. Being able to keep significantly more of their profits — even while hosting an application or online ordering portal and brining on delivery personnel — can help restaurants better weather the current economic storm and prepare them for a changed food and beverage industry. For example, Taco Bell, also part of Yum Brands, recently announced the relaunch of its loyalty program five years after the initial iteration to continue expanding its mobile app.