Claravine Integrates with Adobe Experience Manager to Provide a Seamless Digital Experience Metadata Management Solution
Summary
“Our Adobe Experience Manager integration allows content creators and marketing teams to execute on the same taxonomy and data language within Adobe Experience Manager and other technologies within a company’s tech stack.” The integration is in response to customer demand for better ways to track, maintain and scale metadata across large enterprises -- especially those with many different agencies and teams creating campaign assets. Then, as Claravine standardizes the data model that is crucial for all areas of digital marketing operations, users can easily find missing metadata and sync it back into Adobe Experience Manager, saving teams valuable time and improving their analytics, SEO, personalization experiences, and more. “In today’s digital-first world, marketers are challenged with delivering consistent content across multiple channels as well as capturing actionable data to drive business decisions,” said Cody Crnkovich, head of platform partners and strategy at Adobe. “For enterprise customers, Claravines integration with Adobe Experience Manager will allow a common taxonomy to be deployed and governed across multiple systems, teams, and business units.” Claravine’s integration with Adobe Experience Manager gives teams the power to do the following: All of these features will help digital operations run more smoothly while also creating quality data. Any other marketers who are struggling to automate digital experiences can create a solid data management foundation with Claravine’s platform.