On The Merits Of Tracking Bread Crumbs, And Other Strategies For Garnering Strategic Business Intelligence
Summary
) In business today, the figurative bread crumbs that researchers, analysts and marketers are interested in following are nuggets of information that competitors drop at conferences, in journal articles, or in government filings, that may provide a glimpse into a company’s strategy or product direction. For starters, competitive intelligence gathering, interpretation and reporting to their internal clients – professionals and executives in the company’s various lines of business – currently is a manual process. In our exploratory conversations, companies often say they want to: The key to addressing these goals is deploying the right technology – because in business, bread crumbs are devoured not by birds, but by modern knowledge management (KM) systems. We’re talking about intelligent systems capable of storing, indexing, and recalling morsels of textual information (aka “unstructured data”) – and, perhaps most impressively, placing them into context, transforming them into actionable business insights. To learn more about how a modern knowledge management system can help your organization track competitive bread crumbs, contact Northern Light.
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