Going Digital: HCPs View of the New Engagement Model | Veeva
Summary
Going Digital: HCP’s View of the New Engagement Model At Veeva Summit this year, I had the opportunity to host a discussion with Dr. Andrew J. Moore, the Medical Director at Southeast Missouri State Health Cancer Center, to talk about how his practice has evolved as social distancing has become the new normal in the face of COVID-19. I will tell you, there are a lot of growing pains there and I don’t foresee any way that telemedicine is as efficient for the providers and the health care staff as face-to-face visits. The life sciences industry provides information to help pharma sales reps call on you. I think as providers, we all read the same high impact journals so we know about the space in which we want to use your particular drug, but some of the more real-world applications might get buried in these articles. When things return back to normal and you have the choice of face-to-face meetings versus digital, what would you prefer going forward?