The Research Behind Effective Email Send Times
Summary
Similarly, time of day probably affects how quickly you respond to text messages and social media DMs. Interestingly, while open rates drop significantly on Saturday and Sunday, weekend emails don’t see a proportional decrease in click-throughs. While average response rates can help us get a general idea of good and bad send-times, the truth is, it depends on your audience. As with many facets of ecommerce, the key to finding the perfect email send time is a combination of segmentation and…wait for it…testing. If you aren’t familiar with CAN-SPAM, GDPR, and other international regulations, make sure to read our Global Guide to Email Compliance, available here for free.
Classifications
industries
Fintech & Banking
applications
General BI
AskAI Classifications
Labels
Email Marketing Software
Marketing Automation
SaaS
