How to Engage Major Donors During COVID-19

▤ Summary

Pretty much every nonprofit has had to make the shift to virtual events and use other creative approaches to fulfill their missions, help their communities, engage with donors, and raise funds. And if you break down one of the most significant questions we must ask ourselves to overcome these pandemic challenges, it’s what do we do when major donor relationships thrive on in-person interaction, but we now must nurture them while practicing social distancing? Many nonprofits are developing quick surveys and sending them via email, including them at the end of virtual events, and even posting them on social media to not only better understand their donor’s attitudes, but letting them know the organization still cares and wants to be respectful of how COVID-19 has affected them. And there are lots of tools and CRMs that allow you to keep track of a donor’s history, preferences, and interests that make personalized notes, emails, ads, and landing pages a possibility. A quick clip expressing thanks and an update on the beneficiary’s life is the type of positivity everyone needs right now, and it serves as a good reminder to donors that they’re donations have made a difference and that there’s still a need.

▦ Linked Companies

Wild Apricot

$10M to $25M