Top 7 eCommerce Growth Strategies for 2020
Summary
Let’s say that Sally went online, clicked on an ad, then got an email from you, and finally looked you up on social media and purchased from your Facebook store. The average customer today interacts with your brand on multiple platforms and devices, and you need to make sure that you have a presence on all of them and that your site is optimised for every user. Neil Patel, one of the most famous marketers, has built a list of over 700,000 subscribers on this channel and claims that push notifications have brought over 231,608 visitors to his site. You simply create a lookalike audience of your visitors, subscribers, or paying customers and then retarget people just like them using Facebook ads. My research showed that our audience was very receptive to discounts, so I launched a test popup for a few weeks, and it became a great success.
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