PriceAdvantage Releases Case Study: How Rutter’s Convenience Stores Managed Fuel Pricing During the 2020 Pandemic
Summary
The case study demonstrates how Rutter’s, a convenience store chain that operates 78 stores throughout Pennsylvania, West Virginia, and Maryland, embraced technology to optimize fuel prices and streamline the price change execution process. They had to ensure that both customers and employees were safe, managed in-store inventory demands, and addressed volatile fuel costs, margins, and decreased volumes. Chris established pricing rules for all of the stores within PriceAdvantage – including considerations for competitors, desired margins, etc. Since 1970, Skyline has invested heavily in research and development to create the industry’s most legible and reliable price signs. Fully designed and manufactured in Colorado Springs, CO, Skyline’s industry-exclusive technologies provide superior display feedback, unmatched brightness control, exceptional full-bodied digits, advanced energy efficiency, and military-grade durability.