Affinitus Appoints US CEO to lead expansion in North America
Summary
Affinitus, the market leading provider of fresh produce business solutions, has appointed Andy Makeham as CEO of US Operations. Paul Hardy, Founder and CEO of Affinitus commented “Andy’s experience in software business development, particularly in the fresh produce marketplace will be invaluable to us. Andy was formerly CEO of LINKFRESH, and responsible for global expansion leading up to recent sale of the business to Aptean. Paul is very modest about their achievements when they have been steadily and quietly winning deals, making acquisitions and growing market share in all sectors. Affinitus is a software development company focusing on the fresh produce, food and food service industries and has a number of related products: FRESHWARE – for fresh produce companies addressing of growing, importing and marketing, importing containers, loading lorries and shipping consignments through to wholesalers within the major markets across the country, supporting full traceability.
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