Atlanta-Based Grubbly Farms Raises Almost $3 Million From Overline VC To Help You Feed Your New Backyard Chickens
Summary
With roots also in Atlanta, Grubbly Farms identifies as a market leader in providing sustainable insect-based feed for backyard chickens — the keeping of which has become much more popular in the last several years, accelerating during the onset of the COVID-19 pandemic and its effects on an emergence of homesteading. We see tremendous opportunity for Grubbly Farms to continue to grow within its current market, as well as into adjacent pet market segments.” Additional investors in the seed round include Oval Park Capital, Create-X and Techstars, whose New York City accelerator Grubbly Farms completed in New York City in 2016, the year the company launched. So, rather than wait to see who else would jump in, Warner and Pittaluga did what any young entrepreneurial dudes with bootstrapping minds and limited resources would do: they began breeding flies in their college laundry room. “It wasn’t the ‘sexy’ startup, until people realized it has a massive impact on our supply chain, which will need improvement in order to keep up with demand.” Also notable: Georgia isn’t just a known agricultural state; it’s considered “the poultry capital of the world.” Being headquartered in Atlanta, a city known for a metropolitan-meets-the-country vibe, not only is Grubbly Farms in a place where this sort of idea is becoming more popular, but also incorporating a larger range of investment as the scene evolves. “Having the extra capital, allowing us to increase the product line and grow the team, it syncs up perfectly with how the backyard chicken industry is exploding.