True Link taps $35M for financial services tailored for elderly, disabled and recovering consumers –

▤ Summary

Today, a startup building financial services specifically aimed at three typically marginalised markets — elderly, disabled people and those who are recovering from addiction — is announcing some funding on the back of strong growth of its business, and plans to do more. Because of its financial services focus it was an investor True Link really wanted to get on board, so it reopened the round, closed the deal and finally announced the news. We are thrilled to partner with True Link and invest in their mission to bring unique financial products to this market.” Davis is joining the board with this round, along with David Weiden from Khosla. It’s ironic that the boost in personalisation that’s been afforded by the expansion and growing sophistication of technology hasn’t trickled down into more services built for the long-tail of would-be customers, so it’s always refreshing when you come across a startup that is tackling that very opportunity. “True Link has a great combination of a passionate team, a large and underserved market, and a proven product offering that is ready to scale,” said Weiden, in a statement.

▦ Linked Companies

True Link Financial, Inc.

$5M to $10M