Backblaze takes aim at ‘costly and complex’ AWS cloud storage

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The Backblaze view is that there’s no doubt AWS and companies like it have made a massive contribution to IT as we currently know it, with cloud operations becoming the norm and all sorts of knock-on effects on how we do business. But at the same time the tariffs of the big three providers are incredibly complex and can lead to cloud storage costs spiralling out of control. It’s this area of difficulty that a relative minnow like Backblaze seeks to exploit as it offers free migration to its services. “Predictability is what businesses need but AWS – and the ‘cloud oligarchy’, as we call them – base their service charges on units and time management most humanoids don’t understand without complex calculations and advanced degrees.” Instead, Backblaze claims its price list only runs to one line and offers cloud storage at 0.5 cents per GB per month. With only two datacentre regions globally Thomas admitted that, for example, “latency between Australia and Sacramento is not ideal.” But he said, the company helps mitigate this through alliances with local partners such as content delivery networks and compute providers.

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