Swiss startup Advertima raises €15 million to make smart retail spaces a reality
Summary
Using computer vision, machine learning and artificial intelligence, Advertima (2016) has created the ‘Human Data Layer’, which visually interprets human behaviour in physical spaces. By providing a real-time and easily accessible data stream, Advertima enables the smart spaces of the future to interact with people in a seamless and meaningful way. By making retail spaces smart, grocers maximise the efficiency of their stores, increase their revenues and generate greater returns per square meter. “It is clear that the rapid digitalisation of our society is going to have an impact on consumer habits, especially in the retail sector,” says Fortimo Group Founder Remo Bienz. This funding round brings our vision nearer to reality,” says Damir Bogdan, Advertima Seed Investor and President of the Board.