"My Logo is Too Small" | Lets Talk About What Branding Means

▤ Summary

I wanted to write this article because one of the most common questions I get while we’re building websites is “can you make my logo bigger?” I understand why so many people ask me this question, and it has a lot to do with what “Brand” means. Outside of the branding industry (and sometimes even in it), it seems that the term brand has become synonymous with logo. I believe this is because logos are the most recognizable aspect portrayed in popular culture, while the rest is more difficult to understand and sometimes swept under the rug. Let’s talk about the anatomy of a brand; we’ll start with the pieces you can see.

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