Qubit to Deliver More Relevant Shopping Experiences with Google Cloud’s Recommendations AI
Summary
Qubit, a leader in AI-led merchandising and personalized experiences, today announced it has furthered its partnership with Google Cloud, making Recommendations AI available for eCommerce teams. Included in the offering is access to Recommendations AI which predicts the best product to show a consumer, adapts to changing customer behavior in real-time and utilizes a wide array of data points like assortment, pricing and user history. This capability is designed to be used by merchandising and marketing teams, giving them the ability to implement Recommendations AI and activate bespoke business rules that enable them to boost, bury and run campaigns without having to write a line of code. According to Graham Cooke, CEO at Qubit, the ability to quickly assess and predict the next product in the customer’s journey based upon every single click and customer data point, has never been more important. The combination of Qubit and Recommendations AI enables retailers to use real time data and deep learning neural networks alongside easy-to-use tools,” Cooke explained.