Madrid-based Playtomic acquires Milan-based PrenotaUnCampo to become Europe’s leading racket sports app
Summary
The operation further strengthens the position of Playtomic in this growing market in Europe, showing that COVID-19 has not slowed this sportstech startup down. Both companies have taken advantage of the accelerated digitalization process of the industry after Covid-19, achieving the best performance in the history of the platforms in June. As a combined team, they will work together to expand the Playtomic app in Italy, offering the best multi-service platform for clubs, players and organizers. After joining forces, the new company will serve more than 2,000 racket sport clubs and that are now connected in the app, following the tremendous international growth of Padel. They will have access very soon to the world’s most comprehensive App for racket sports players and management software so the whole Italian industry will take advantage of it”.