PicsArt Acquires Motion-Based Video Effects Company D’efekt
Summary
SAN FRANCISCO--(BUSINESS WIRE)--PicsArt, the world’s largest visual creative platform, today announced that it has acquired advanced video effects company Defekt for an undisclosed sum. With just one tap, users can apply motion effects to a single person, multiple people, or an object, as well as make edits strictly to their video’s background. This multimedia addition builds on PicsArt’s recent integration with generative AI music, which produces unique audio matching soundtracks to user videos based on genre, mood, and more. A U.S. company with its team based in Armenia, D’efekt is the brainchild of three creatives, where handcrafted design meets cutting-edge engineering: Vahagn Kachikyan, Nané Toumanian, and Tatevik Gasparyan. Together, the highly collaborative team brings its deep artistic mindset and seasoned design talent to influence PicsArt’s visual effects, as the platform’s viral videos continue to feed into platforms like TikTok and Instagram.