forms capital partnership with video analytics service provider Eviry Inc. | Online Advertising
Summary
These developments make it more important than ever to have a broad range of statistical data and insights on video content and viewing patterns, yet gathering and analyzing statistical and video creator data spanning a multitude of platforms requires immense time, advanced technology, and considerable expertise. It gathers and analyzes statistical data on videos available on major social platforms like YouTube, Facebook, and Japan’s Niconico and stores it in a database. It has the advantage of enabling videos posted on multiple platforms to be compared on such criteria as content, number of views, and engagement rate. DAC is also considering establishing a business partnership with Eviry and working more closely with it through linkages with DAC’s own portfolio of solutions like XmediaOne (*1), DialogOne (*2), and AudienceOne (*3). It also manages ads through one of Japan’s largest trading desks, develops high-tech solutions and offers a wide range of advertising-related digital marketing services.
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