Journey Mapping to User Story Mapping
Summary
Modern Agile ways of working emphasize the benefits of bringing together business representation (Product owners) with development teams. This means everyone is focused on a shared understanding of “value”: identifying who the product is for, what the user is trying to achieve, and how this benefits the business/organization. Let’s take an example: This organization needs both to drive sales through discovery and to easily, gracefully meet the needs of users through delivery. Day-to-day it’s common that product owners have a hard time negotiating with hundreds (almost thousands) of customers. You can look forward to my future posts on “Bridging Agile Delivery and Design Thinking” where I’ll talk more about how more of these techniques come together.