New Roku Study Finds Cord Cutting Hits Milestone Amid COVID-19 As Nearly 1 in 3 U.S. TV Households Are Cordless
Summary
“While we entered 2020 with significant momentum around cord cutting, we’re now seeing that the COVID-19 pandemic and the pause of live sports has caused consumers to rethink how they access home entertainment and what they are willing to pay,” said Roku Chief Marketing Officer Matthew Anderson. “It’s clear that value matters more than ever and the abundance of free content, free trials to premium streaming services and the savings that consumers achieve are fueling the shift to streaming.” The vast majority of Cord Cutter households agree that they are satisfied with their decision and wish they had cut their traditional pay TV service earlier. When asked about factors driving the shift to full-time streaming, cutting home entertainment expenses was cited as the No. RokuTV™ models and Roku streaming players are available in select countries around the world through direct retail sales and licensing arrangements with TV brands and service operators. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.