What is paid search?: A beginners guide
Summary
Paid search campaigns have potential to be highly successful lead generators or colossal wastes of money, and Google is very particular about which ads it will list for specific keywords. As you choose your keywords, start by considering intent – is the user looking for information, to complete a transaction or are they trying to navigate to a specific page? Branded queries typically have higher conversion rates and less competition, which usually means lower CPC. Google Support provided the example of an optometrist who sells glasses excluding terms like “wine glasses” or “drinking glasses” from their paid search campaigns. It’s important to track the ROI of your paid search campaigns, which is something you can do through your Google Ads account.
Classifications
AskAI Classifications
LabelsLinked Companies
