Abacus Data | WE Controversy takes a bite out of Liberal support and the PM’s image too.
Summary
On a regional basis, Mr. Trudeau is net +6 nationally (42% positive, 36% negative), +9 in BC, +9 in Ontario, +6 in Quebec and +14 in Atlantic Canada. According to Bruce Anderson: “The WE Charity controversy has damaged the government’s standing with Canadians, after several months of people feeling fairly positive towards the Prime Minister and the Liberals. For the Liberals, these results are a reminder that ethical lapses can bring about a swift reversal of political fortune, and can undermine confidence even among those who supported the party at the ballot box only months ago.” According to David Coletto: “For the past several months, impressions of the Prime Minister and the Liberal Party been trending positively as a result of the public’s positive evaluation of the government’s handling of the pandemic. It’s pretty clear to me that the controversy has harmed the Prime Minister’s image and pulled the Liberal vote down with it.” We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform.
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